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Real Estate Marketing Tips and Strategies

The real estate market is constantly changing in their methods on how to look for that right house and property. In a National Association of Realtors (NAR) survey done in 2003, 71% of prospective homebuyers are looking for the dream houses and properties online which is huge increase from 41% in 2001. With the advent of technology, marketing strategies for real estate properties are also constantly evolving.

To be successful in the real estate industry, a concrete marketing plan is important. Some people would say that marketing is just like a glossy form of begging or being pushy. Marketing is a way of making prospective clients understand the benefits of having a particular service, in this case, property. Experts would say that the Law of Attraction should be followed when marketing. The Law of Attraction is all about attracting the positive energy, concentrating on what you want.

There are also some great ways marketing tips and strategies which would definitely help real estate agents and investors.

• Maximize the internet. Currently, 87% of homebuyers would search the internet for information. Also a lot of people selling their houses and properties would maximize online advertising. The increasing number of people checking the internet for listings is not the only reason why online marketing works. It is also an inexpensive way of reaching target clients. Emails can be used when communicating with prospective buyers.

• Virtual tours. Conducting virtual tours would help buyers see a glimpse of the house. An agent should be able to produce slide shows with audio description or text that would be able to help buyers visualize themselves in the property. Visibility is important, so include video clips of the homes and even the neighbourhood where they are located. Invite everyone to visit the agent’s website by linking the URL or website address in the email invitations you would be sending out. You could even include it in flyers, advertisements, business cards, postcards, etc.

• Let prospective clients know more about you and your team. In your website, you could include an “about us” section where the team would be introduced. Be sure to include your success rate and experience in this part. Also include ways on how they can contact you. This way, you are making yourself and your team available for their needs.

• Develop or improve your communication skills. An agent would always rely on his or her communication skills when helping potential buyers decide. It is important to let the buyer know how they would benefit from acquiring the property.

• Research and survey. Just because a particular marketing strategy is already working for you, you are not going to check other changes in the market. The trends change, perform closing surveys to get in touch with clients’ needs and demands.

• Give back to the community. Participate in community activities like civic-oriented and other volunteer activities. Aside from that fact that you get to help the community, you’re also making your name public.

There are different methods, a lot of tips which could be used to increase your real estate success. However, you are the only person who will know what would and would not work for you and your team. It may be a trial and error process, but what is important is that, you get to be a better organization at the end of the day.

Real Estate Marketing Tips

When was the last time you actually followed up with your contacts? Prosperous real estate agents not only send out frequent (e.g. month-to-month) newsletters, but likewise make personal contact with their very best referral partners and past customers. It is a tough market place at this time. Listed here are real estate marketing tips to get back in touch with your sphere of influence.

Publish a month to month newsletter – In case you do not offer a month to month newsletter, you should commit to starting one. Try to put yourself in the audience’s shoes – what exactly would they be interested to read about? Mortgage rates? Securing a loan? Main construction in your neighborhood? Issues with pests? Ways to raise the value of their house? Promotional offers from nearby businesses? You will find so many ideas you’ll be able to use, but you have to commit to getting started with your estate marketing, and taking action.

You should invite one former customer for lunch or coffee every week – NAR statistics show that about 80% of clients say they would use their agent again but only about 10% do. Why? Because brokers are not staying in touch. Determine who your very best referral associates are – who’s sent you the most prospects? Did you thank them and shown your appreciation lately?

Try to establish business referral partners – Who exactly in your contacts is in a position to send you referrals but hasn’t yet? Search for individuals who aren’t direct rivals (e.g. other agents) like mortgage brokers, appraisers, attorneys, movers, etc. Now, how do you start building relationships with some of them so they actually do refer you people? Monitor the local paper for reports about their company?

You should hold a function – You don’t have to wait till the holidays to hold a VIP celebration for your best customers and referral associates. If you speak with your sphere of influence and find some have similar questions, are you able to make a conference or even tele-seminar event to reply to their inquiries? You should also think about setting up a real estate marketing blog. Interact with non-active prospective customers – Check back in with all those folks who actually dropped off your radar. Email them or leave a voice mail. Are they still interested in selling or buying? That is what real estate marketing is all about!

Real Estate Marketing Online – Top 4 Online Real Estate Marketing Tips

For Real Estate professionals learning how to use SEO tactics is one of the most important ways to ensure your online marketing efforts will be as effective as possible. For real estate marketing online, the number one goal is for your real estate website to appear at the top of the search engines. When your website dominates these natural (or organic) results, you can know that your work is going to pay off big time! But keep in mind that a high ranking on Google or any of the other popular search engines is only a part of the goal. You also need to be sure that people who see your listings are clicking on your website.

Your real estate search engine marketing is what will ensure that people will click on your website. With your real estate marketing, you should be considering not only search engine ranking, but also exactly what will be seen within the search engine results. It doesn’t take much work, but it is this extra attention to detail that can increase your click-through rate by more than double.

Here are the Top 4 Online Real Estate Marketing Tips to Increase Your Rankings and Website Clicks:

1. Page Title: Your page title should always be unique and incorporate the specific keyword or long-tailed keyword phrase that your website focuses on. For example: “Locate Denver Homes with this Free MLS Search”. The title has a great long-tail keyword, is short and to the point and has a great call to action inviting the user to click and search the MLS listings.

2. Snippet Text/Meta tag Summary: This is the summary that appears below your page title in the search engine. This part is optional but you can control what appears here if you wish by simply filling out the meta tag description section in your website development. When the keyword you are going for also appears in this section it will improve your visual ranking as well.

3. Domain Name: The name you choose for your website is also a key factor for your click-through rates. Choose something that is related to your area of real estate and relevant to you and your expertise, such as the particular neighborhoods or regions you deal with. This will improve your credibility with people who view your website link.

4. Page Names: The specific page names within your website should also be related to and descriptive to what each page is about. Don’t just say, “Neighborhood #1″, give the actual name of the neighborhood to be more descriptive and official. This will be helpful to both the search engines and the people viewing your site.

With Real Estate marketing online, focusing on these four areas will help to remarkably improve your search engine rankings and clicks. When you are not only focused on online marketing techniques but also the overall experience of your next client you will be sure to have an increased amount of quality traffic to your website that will enhance your real estate business!